How to Produce Engaging Video Content for Social Media?

In this era, videos are leading the marketing world as technology has introduced video editing apps, video marketing tools, and video editing software to make things easy. Yes! You can easily make a video and share it with everyone on social media to increase your brand awareness, and as a result, increase sales. 

Why Videos?

According to recent studies, videos are getting more attraction than long-text content. Do you know that you have only 8 seconds to grab a customer’s attention? The video seems like the best option to cater to such an attention span because it offers audio and visuals all along.

So if you are merely relying on photos or text posts on the social media platform to build your business, you might need to reconsider your SMM strategy. 

You can consult a video editing agency to produce quality video content for you. However, you should also know a thing or two about video creation for social media.

Observe What Other Companies are Doing!

The best way to help grow your business on social media is to examine what your competitors are doing to increase their product awareness or brand. 

All successful businesses are into video marketing and creating interesting video content to grab potential customers. We have solid evidence to support this fact as recent studies show that people are spending four times more time on Facebook Live and 80 percent more on Instagram videos. So, we know we are not wrong about the power of video marketing for social media. 

With this surge in demand for video marketing, every small or large-scale business is consulting video editing agencies. 

If you need to attract your customers, you need to create engaging content that drives customers crazy in buying your product, and your competitors can give you a heads up on what you should be doing and whatnot. 

Let’s discuss what are some of the factors in creating quality video content that attracts customers.

Create Square-Oriented Videos

Keep in view that you want to attract the customer, so when they see your video on their device, there must be no disruption of any kind. Square videos are perfect for that. 

Such videos are everywhere on social media platforms, and they are doing good. The best part about making a square-oriented video is that you don’t need to worry about cutting specific parts to fit your frame. You get to see everything!

Enhance Your Video’s Visuals 

Usually, when people are going through different videos, they keep the sound off until they find it interesting. So make sure that you rely more on visuals than sound. 

So, try to add more filters to adjust the quality and mood of your video. You can check videos by muting the content while editing and then add text and filters to make it more appealing. 

By paying more attention to visuals, your videos will get more views, which will help you grow your business on social media.

Set the Length of Your Video According to the Platform

The length of the video depends on the platform where you are uploading it. Let’s discuss what video length is appropriate for different platforms.

 

• Twitter: The preferable video content on Twitter should be no more than 40-45 seconds. As tweets are kind of brief and to the point, so people on this platform will prefer the same.
• YouTube: YouTube consumers expect videos to be exciting. You can upload a 30 minutes long documentary regarding your business whereabout and product knowledge. However, a 2-minute short video about something new can also be appreciated on this platform.
• Facebook: You can get great exposure to your business through Facebook. Uploading a 1-minute video is ideal to interest your audience on this platform to get more reactions, likes, and shares.
• Instagram: People love to scroll through Instagram in their free time. So making a 30 seconds interesting video is preferred on this platform. You can also post Instagram stories, having a length of few seconds.

Consult a Professional Agency to Do Your Work

As mentioned above, different techniques can be used to create quality video content for your business. However, you can make it easy for yourself by hiring a video editing agency. 

For instance, VidBuilders provides professional video editing services and creates good quality video content for its clients. Anyone can edit a video but keeping in view that you have to promote your brand nationwide or worldwide so you need to hire professionals. 

Hiring us for your video content will help you influencing and attracting more people because we do not just create videos but curate them as per the highest marketing standards.

Conclusion

In this modern era of technology, it is important to follow the trends if you want to capture success online, and social media popularity is a great part of it. 

So, create high-quality content for your social profiles and engage more people and encourage them to be your customer.